Year: 2014
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Mobile
Three Ways to Improve Your 2015 Mobile Strategy
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?
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Agencies
Top 5 Tips: Direct Mail Checklist for 2015
Here’s five ways direct mail can be an effective part of your multichannel strategy in 2015.
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Agencies
Dove, Oreo (+Others) Facebook Marketing Tips
This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.
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Social
The C-level Social Media Gap
Not everyone in the c-suite is walking the social media talk and that’s causing a crack in internal employee communications.
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Agencies
Is Your Refrigerator About to Email You? 2015 Marketing Predictions
2015 marketing predictions come in all shapes and sizes. Here’s a few insights to chew on.
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Agencies
Big Spending On Marketing Tech Acquisitions
There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.
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Digital
Online Advertising Poised to Grow
A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.
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Social
2015 Social Trends to Watch
Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.
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Tips for Boosting B2B Sales
For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.
