Month: June 2006

• Agencies

  Philips Norelco Dangles Rebates for Father’s Day

  Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.

• Live From Cannes: Agency Execs Judge First Promo ‘Lions’

  In an exclusive to PROMO, the two U.S. judges in the first-ever promotions competition for the Cannes Lions (the world’s most famous advertising award) begin blogging today from the south of France.

• Agencies

  Suave, Dollar General Set Scholarship Contest

  Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.

• Ford Taps American Idol’s Hicks for Promotion

  Ford has tapped American Idol winner Taylor Hicks for its Drive On Us model year-end sales promotion. Fresh on the heels of his victory, Hicks will be featured in a new TV and radio ad that debuts today. Hicks sings and dances to a new song called “Possibilities.”

• Cartoon Network Signs Mattel Deal

  Cartoon Network Enterprises has signed a multi-year, multi-platform deal that names toymaker Mattel the network’s master toy licensee. The deal gives Mattel licensing rights to build toys for a number of Cartoon Network shows, including Fosters Home for Imaginary Friends, The Powerpuff Girls and Camp Lazlo.

• News Briefs

  JAMBA JUICE: and Chronicle Books, both San Francisco, are running…THE CHICAGO TRIBUNE: has hired Draft, Chicago, to…

• VendareNetblue – Before they were one, Part 1

  Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week…

• Shout it: Save Our Net Neutrality!

  Working in online advertising has familiarized me with some of the larger issues that affect our industry and, ultimately, the way we use the Internet. Not the least of which is the subject of net neutrality that’s been in the news…

• Eyes Wide on the Internet

  How could I get tired of advertising seminars or conferences? Not only can I count on scoring enough pens, pads, and doo-dads to last me until the next one, but I usually end up learning my field of work, too. The Eyes on the…

• Record Number of IM Attacks in May

  Postini, a company that provides Integrated Message Management technology and services, announced last week that the month of May saw the most corporate Instant Messaging (IM) attacks ever. Corporate IM traffic increased…