JAMBA JUICE: and Chronicle Books, both San Francisco, are running a Live to Be 100 sweepstakes touting Secrets of Longevity by Dr. Maoshing Ni. The online sweeps awards a grand-prize package that includes 100 days of Jamba Juice products (via a $500 gift card), a gym membership and a phone consultation with Maoshing. First prize (for 100 winners) is a $5 jambacard gift card. The sweeps runs June through November to support the launch of Jamba Juice’s All Fruit Smoothies. Grow Marketing, San Francisco, handles.
THE CHICAGO TRIBUNE: has hired Draft, Chicago, to handle a portion of its direct-marketing work to boost circulation. Draft’s Los Angeles office handles The Tribune.
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