Ford has tapped American Idol winner Taylor Hicks for its Drive On Us model year-end sales promotion. Fresh on the heels of his victory, Hicks will be featured in a new TV and radio ad that debuts today. Hicks sings and dances to a new song called Possibilities.
“Taylor Hicks is living the American dream and we’re excited to be a part of his journey to stardom,” said John Felice, Ford brand general marketing manager, in a statement. “It’s a bold move to audition for American Idol and it takes talent, hard work and confidence to win. That’s why Taylor is such a great fit for Ford.”
During the Idol finale, Hicks and fellow finalist Katharine McPhee both received new Ford Mustang convertibles. Ford has been a sponsor of American Idol since its debut season in 2002.
JWT Detroit created the commercial. Print ads featuring Hicks will debut nationally in USA Today and major newsweeklies.
The Drive On Us promotion runs through July 31. Ford launched a “Bold Moves” campaign last month (Xtra, May 4, 2006).
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