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Consumer Marketing

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Suave, Dollar General Set Scholarship Contest

Suave, Dollar General Set Scholarship Contest

Posted on June 15, 2006 by Chief Marketer Staff

<p align=center><b>Price-conscious Suave and Dollar General help kids save for college</b></p>

Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.

The essay contest, open to kids aged five through 18, dangles a grand-prize $10,000 scholarship and three first-prize scholarships of $5,000 each. (Seven hundred second-prize winners get a $400 Dell gift card.)

Entrants submit a Dollar General receipt showing purchase of four Suave products and a 100-word essay on what education means to them. The contest runs through July 9; winners will be announced Aug. 16. Integrated Marketing Services, Norwalk, CT, handles.

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