Social Commerce
-
Social
Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals
Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix.
-
Digital
How Marketers Can Harness the Potential of Alt-Commerce Retail
A look at new trends in retail commerce and how marketers can harness their potential.
-
Agencies
Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce
Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.
-
Social
Building a Social Commerce Strategy Based on Fostering Customer Trust
Key considerations for developing a social commerce strategy.
-
Social
TikTok’s Q2 Ad Spend Increases While Facebook and Instagram Slows
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
-
Social
How David’s Bridal Leverages TikTok to Increase Social Media Sales
A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.
-
Social
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest’s new ecommerce features for brands.
-
Social
Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
The platform announced it has added several features to make online shopping easier.
-
Digital
Shopify Partners With TikTok, Gains Ecommerce Access to Users of Social Platform
Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.
