Topic | Martech

4 Ways to Get Ready for the AI Revolution

|  by Ranjita Ghosh

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Five Tips on Getting More Value from Martech

|  by Tracy Currie

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

Staples store

Staples’ Martech Roadmap

|  by Beth Negus Viveiros

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

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Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!