Topic | Martech

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.

AI Helps JP Morgan Chase Boost Customer Engagement