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3 Sectors Poised for Experiential Success in 2018
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.