Valentine’s Day is just around the bend and Mars Wrigley Confectionery is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.
On Feb. 13 and Feb. 14 the Sweet ReTREAT: Refresh Lounge will be open for business from noon to 8 pm in the SoHo neighborhood of New York City.
As guests enter the pop-up, they will be greeted with aromas like a burst of the effervescent flavor that comes with that first bite of 5 gum. The spa treatments are also tied to flavors of the brand’s portfolio of sweet treats. The Mini-ManicureCandy lacquers are inspired by the five fruity flavors of Skittles. The items at the Candy Counter Touch-Up Makeup Bar are inspired by Twix bars, Extra gum, Snickers bars and Big Red gum. There’s also the Blow-out, Braid and Touch-up Bar and The Mini Massage.
Of course, there will be candy and plenty of it free for the taking—Altoids, ORBIT and EXTRA, as well as with classic treats like M&M’S, SKITTLES and other treats.
You May Also Enjoy:
- Hosting a Pop-Up Shop? Here’s Your Checklist for Success
- 2019 CMO Roundtable: 91 Tips, Insights and Ideas from Top Marketing Executives
- Shackelton’s Wild Tale of Antarctic Exploration and Lost Whiskey
Reservations can be made for the complementary treatments ranging from mini pre-date makeovers to an aromatherapy massage bar.
“Gum and mints play an important role in peoples’ lives, especially when you need to look and feel your best,”adds Hank Izzo, general manager, gum, mints and ice cream at Mars. Our treatments this year are meant to make guests feel refreshed and relaxed, pulling inspirations and flavors from our most beloved brands.”
This is the second year the Sweet ReTREAT has taken place for Valentine’s Day.