
B2B Event Pivots: How Facebook and IBM Converted Global Conferences
How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.
How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.
How the security software company created a live event with energy--despite the remote viewership.
Strategies in event marketing from B2B leaders in the forefront of the industry.
Considerations for marketers pivoting to digital events as a result of Covid-19.
Insights on Covid-19 for marketers who depend on face-to-face interactions for business.
In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game.
The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.
An experiential event in NYC is the latest marketing effort in ADT's recent brand transformation, "What Do You Want to Protect?"
CMO Kimberley Gardiner takes us on the ride.
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