Event Marketing Archives - Page 7 of 13

Roundup: How Brands Approached In-Person Experiences This Holiday Season

Holiday activations from likes of Amazon, KFC, Walmart and others.

Michelob ULTRA Reverse-Pivots Its Fitness Platform MOVEMENT to a Hybrid Event

Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.

Events

Coors Banquet and Lifestyle Brand Brixton Partner on Live Music Event to Benefit Firefighters

How Coors Banquet partnered with lifestyle brand Brixton to host a live music experience with a cause marketing component.

Engagement

How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground

A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.

Demand Gen

Event Highlights From the Experiential Marketing Summit in Chicago

Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.

Engagement

Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season

A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.

Events

FX Pops Up a Creepy Bakery to Promote ‘American Horror Story’ Series

FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.

Demand Gen

On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.