Topic | Email

To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of email solutions, Adobe Campaign.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

E-marketers can make still make small adjustments that can have a big impact before Christmas. Here's 5 ways to make your holiday marketing more merry.

The main job of your website isn’t content delivery—it’s email list building.

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

Lists featured this week include Crain's Business and Blaylock Wellness.

Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?

Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

Lists featured this week include email files from Pet Industry Professionals Magazine Subscribers and Reader's Digest.