Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
With about 20 percent of the U.S. population expected to be over 65 by 2030, marketers need to think about consumers over 50 too.
Analyzing inbox placement helped Liberty Mutual create models to determine recipients' likelihood to engage with their messages.
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.
Are your email messages really connecting? At the MarketingProfs B2B Forum, Michael Barber shared tips for engaging readers.
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
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