Ecommerce
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Branding/Marketing
Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach
The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.
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Online Advertising
Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization
Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. And Chase Media wants in on this action.
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Social
Social, BNPL Apps Rival Search Engines for Product Discovery
Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”
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MarTech
Three Ways Brands Can Optimize Ecommerce Experiences
Three ways businesses can enhance customers’ online experiences.
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Technology
Four Ways Brands Can Leverage Automation Technologies to Boost Ecommerce
Here are four ways that brands investing in ecommerce can leverage new automation technologies to drive conversions.
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Engage & Convert
Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
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Acquisition
How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing
A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
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Acquisition
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
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Acquisition
Four Ways to Increase Ecommerce Engagement and Sales
Ways in which brand marketers can increase sales and engagement through ecommere.
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Digital
Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020
A look back at the biggest events and disruptions in retail marketing last year.
