Topic | Ecommerce

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.

Following are ways in which marketers can use Instagram toward their ecommerce objectives.

In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.

How General Mills and BACARDI are increasing their ecommerce efforts--plus four key trends.

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.

How ecommerce businesses can enhance customer engagement and increase sales.

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.