Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
Topic | Ecommerce
Four Ways to Increase Ecommerce Engagement and Sales
Ways in which brand marketers can increase sales and engagement through ecommere.
Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020
A look back at the biggest events and disruptions in retail marketing last year.
Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
Shopify Partners With TikTok, Gains Ecommerce Access to Users of Social Platform
Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
Nike and Facebook Up Their Ecommerce Game
Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
Six Ways to Use Instagram’s Ecommerce Tools for Marketing
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
Walmart Partners With Shopify to Give SMBs Access to Marketplace
In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce
How General Mills and BACARDI are increasing their ecommerce efforts--plus four key trends.
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