Topic | Digital advertising

The platform announced it has added several features to make online shopping easier.

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.

Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.

While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.

Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.

Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.