Topic | Brand

Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.

As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values?

Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.

Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal.

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.

ll-bean-300L.L. Bean’s CEO Stephen Smith likens the current state of the world to the old Chinese proverb about living in interesting times.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.