When it comes to marketing AI brands themselves, navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling present unique challenges to the brand-building exercise. An article in PRNEWS, penned by Vijay Chattha and Daniela Rodriguez of VSC PR, explores some tips on getting started.
“While today’s AI market is rapidly growing, with thousands of new startups and businesses created every day, the need for a consistent brand presence is key for establishing category creation, market leadership and a persuasive story that connects with audiences over time,” the authors write.
Marketing and communications professionals play an essential role presenting their brand stories to their stakeholders, “especially when the popular narratives around artificial intelligence lack humanity, empathy and accuracy. Some of the key challenges in building AI brands involve navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.”
Read more about AI brand-building in the full story here.