How to Evaluate GenAI Tools: Considerations for Marketers
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
How ChatGPT is being applied to product marketing and ecommerce.
Four examples of how digital marketing companies are incorporating AI.
How artificial intelligence can augment—rather than replace—human creativity.
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
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