Video Archives - Page 3 of 12

Incorporating Video Across the Buying Cycle

Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video.

Agencies

Is Your Customer Engagement Strategy Really Relevant?

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

Agencies

Don’t Just Be a Talking Head in B2B Video

Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.

Agencies

Drive Engagement and Conversions With Video

2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.

Acquisition

Video and B2B Lead Gen Success

New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.

Agencies

5 Things Marketers Can Learn from Fashion

Sure, looks aren’t the only thing that matters in marketing. But there’s a lot marketers can learn from the world of fashion.

Agencies

Mobile Viewers Feel Haptic Technology

You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.