Third-Party Cookies Archives

Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies

Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.

Data & Analytics

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.

Data & Analytics

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB’s 2024 State of Data report.

Technology

Five Things B2B Marketers Can Do to Succeed Without Cookies

Five things B2B marketers can do right now to succeed in a cookieless world.

Digital

Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies

With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.

Data & Analytics

Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World

Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.

Data & Analytics

INFOGRAPHIC: Industry Pulse Survey on Privacy and Data

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.

Technology

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.

Data Driven ROI

Google Postpones Third-Party Cookie Phase-Out to Late 2024

In the land of third-party cookie deprecation, marketers have been handed a reprieve.

Data & Analytics

Six Ways Marketers Can Prepare for a Cookie-Less Future

Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.