Google Postpones Third-Party Cookie Phase-Out to Late 2024

Posted on by Chief Marketer Staff

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In the land of third-party cookie deprecation, marketers have been handed a reprieve. Google announced that it will—again—delay the phase-out from Chrome until the second half of 2024. Claiming in a blog post that feedback from the industry was the motivation behind the extension, Google says that the extra time will allow for additional technology tests and trials. Here’s the latest on the cookie crumbling, according to a piece in AdExchanger.

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