Social Media Marketing
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Acquisition
How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing. -
Acquisition
Why John Hancock’s NFL Rookie Social Blitz Worked So Well
After resetting its mission, a new digital and consumer centric brand
strategy and campaign found millions of interested viewers. -
Agencies
Reebok Shuns Facebook, Finds Fame in Instagram
Here’s the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram.
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Agencies
Make Your Employees Social Marketing Advocates
For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.
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Agencies
5 Ways (You Haven’t Thought of) to Improve Social Marketing
Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.
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Agencies
Motivating Millennials to Share on Social Media
Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.
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Agencies
75 Social Media Marketing Benefits: Infographic
This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.
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Agencies
The Best Times to Tweet: Report
Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.
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Agencies
5 Tips to Hit it Off with Consumers On Social Media
When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s five tips.
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Agencies
Social Media May Be Best Marketing Tool for Event Attendance
It’s confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.