Social Media Marketing

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  Acquisition

  AXE and Cizzorz Ask Video Gamers to Bring it On!

  AXE adds a contest to its roster of marketing initiatives to help teens
  feel confident in who they are, quirks and all.

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  Acquisition

  NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued

  As interest in influencer marketing skyrockets, so too does the
  competition for clients by influencer marketing platforms.

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  Acquisition

  Acura Challenge Enlists ESPN Host and Sports Commentator

  Acura is jumping into March Madness with an online challenge to
  show off its “super handling” all-wheel drive technology.

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  Acquisition

  Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight

  Marketers are turning to influencers with smaller audiences where brands can take a
  more thoughtful and nuanced approached to connect with those audiences.

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  Acquisition

  You Be the Stylist: Hilfiger’s Instagram Stories Say

  Hilfiger is engaging Upfold’s 16 million users to join the fun
  by overlaying imagery and copy to its Instagram Stories.

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  Acquisition

  How Redbox’s Social Strategy Turned the Conversation to its Favor

  Games, memes, short-form videos and plenty of interactive content
  added a successful sequel to Redbox’s digital marketing.

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  Acquisition

  Why John Hancock’s NFL Rookie Social Blitz Worked So Well

  After resetting its mission, a new digital and consumer centric brand
  strategy and campaign found millions of interested viewers.

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  Agencies

  Reebok Shuns Facebook, Finds Fame in Instagram

  Here’s the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram.

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  Agencies

  Make Your Employees Social Marketing Advocates

  For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.

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  Agencies

  5 Ways (You Haven’t Thought of) to Improve Social Marketing

  Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.