Social Media Marketing
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Acquisition
Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
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Demand Gen
Ad Buyers Discuss TikTok’s Future and Potential Sale
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
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Engage & Convert
Six Ways to Use Instagram’s Ecommerce Tools for Marketing
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
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Social
How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars’ candy brands are communicating with consumers during the pandemic.
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Demand Gen
Consumer Engagement Strategies for Brands in the Era of Social Distancing
Following are several strategies employed by brands during lockdown.
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Acquisition
TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
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Social
Adidas Diversity Policies Under Fire, Pernod Ricard Takes Proactive Approach
The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.
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Acquisition
How Small Businesses Can Use Social Media Platforms During the Pandemic
How companies can use social platforms to communicate with customers during the pandemic.
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MarTech
Brands Boycott Facebook for Policies Toward Hate Speech
A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.
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Digital
How Brands Can Respond to New Social Behaviors Relating to COVID-19
How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.
