Social Media Marketing
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Social
Three LinkedIn Features for B2B Businesses
Check out these three useful marketing tools for B2B companies.
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Social
How Brands Can Evaluate the Next Big Thing in Social Media
Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.
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Social
Clubhouse App: What Brands Need to Know
If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.
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Acquisition
Four Insights for Creating Social Media Campaigns Surrounding Tentpole Events
While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.
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Demand Gen
McDonald’s, KFC and Chipotle Showcase Clever Year-End Marketing Tactics
Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.
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Acquisition
Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
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Demand Gen
Ad Buyers Discuss TikTok’s Future and Potential Sale
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
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Engage & Convert
Six Ways to Use Instagram’s Ecommerce Tools for Marketing
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
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Social
How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars’ candy brands are communicating with consumers during the pandemic.
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Demand Gen
Consumer Engagement Strategies for Brands in the Era of Social Distancing
Following are several strategies employed by brands during lockdown.
