Social Media Marketing Archives - Page 5 of 11

Five Ways to Create Customer-Centric Posts on Social Media

When it comes to placing the consumer at the center of your marketing, it must be done strategically.

Marketers on Fire: Popeyes CMO Bruno Cardinali

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Demand Gen

On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

Acquisition

Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Acquisition

Social Media Marketing: Five Types of Instagram Posts for SMBs

Five types of Instagram posts businesses can use to boost engagement.

Social

TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers

Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.

Data & Analytics

Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.