Shopper Marketing

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  Acquisition

  l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends

  L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.

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  Engage & Convert

  McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic

  New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

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  Digital

  Shopper Marketing in the Age of COVID: Great Changes, Great Opportunities

  COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

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  Agencies

  How and Why Americans Grocery Shop

  Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.