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Agencies
Search Engines Must Comply with EU Privacy Rules, Regulators Say
Search engines must comply with European privacy regulations even if they aren
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Digital
Performance Products Taps I-Com International
Performance Products Ltd., has hired I-Com International to provide search engine optimization and pay-per-click advertising to promote its new mobile satellite navigation system.
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Digital
Swimming Upstream: Ads in Videos Don’t Always Make a Good Impression
Not sure whether to put in-stream ads in your online video content?
Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a video.
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Digital
Banner Ad Clickers Not Like Other Web Users: Study
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.
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Agencies
BT Acquires Online Service Firm Fresca Ltd.
BT has acquired Fresca Ltd., a U.K. online marketing services firm.
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Digital
Online DM Spending Up, Offline Down: Survey
Marketers intent on following the money need look no further than their computer screens. According to a new survey from marketing service and software provider Alterian, 45% of DMers spent at least $500,000 in 2007 for online efforts, compared with just over one-third in 2006.
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Digital
AOL Acquires Ad Serving Network buy.at
AOL has acquired buy.at, an online advertising network service provider. Terms of the acquisition were not disclosed.
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Digital
Correction
An item about ReachLocal (Direct Newsline, Jan. 31) contained some misstatements. The Woodland Hills, CA-based agency offers technology that small businesses can use to reach consumers who are searching the Internet for products and services in their local areas.
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Digital
Medical Association Plans Lead Generation Campaign
The Medical Group Management Association (MGMA) has retained the interactive marketing agency 90octane to develop a lead generation campaign.