The Laredo Group plans to expand its interactive media training programs, following its acquisition of LearningCraft LLC. Terms for the acquisition were not disclosed.
LearningCraft’s CEO Rob Graham has joined Laredo to serve as vice president of creative and technical training. Graham will be responsible for expanding training programs for interactive media.
The firms which both have offered courses and training in online marketing will be combined. Instruction will be expanded to include marketing channel specific topics for creative teams.
Courses in search engine marketing, e-mail marketing, emerging digital media, interactive and integrated advertising, behavioral targeting and online ad campaign measurement will be available through Laredo Group, among others.
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