AOL has acquired buy.at, an online advertising network service provider. Terms of the acquisition were not disclosed.
Buy.at’s business model is built on advertisers only paying when a target who has been presented with an ad takes a specific action, such as making a purchase or signing up for a free trial. Buy.at will operate as a unit of AOL’s Advertising.com. Buy.at was founded in 2002.
The transaction marks the fifth advertising-related corporate acquisition AOL has made within the last 12 months. Within the last year AOL acquired Quigo, a contextual advertising firm; TACODA, a behavioral targeting firm; Third Screen Media, a mobile advertising network and software provider; and AdTech AG, an international online ad-serving company based in Frankfurt, Germany.
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