Retail Marketing
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Digital
Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020
A look back at the biggest events and disruptions in retail marketing last year.
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Acquisition
l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends
L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.
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Acquisition
Brands Fall Short of Adequate Omnichannel Experience During Pandemic
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
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Engage & Convert
McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
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Acquisition
How Ecommerce Technologies and In-Store Experiences Can Enhance the Shopper Experience
How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.
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Acquisition
Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers
Three approaches for producing winning holiday campaigns in this new normal.
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Acquisition
Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.
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Acquisition
Avocados From Mexico Partners with Complementary Brands for Football Fandom
AFM is kicking off the fall season in-store displays featuring promotions
designed to elevate engagement, expand usage and increase basket size. -
Acquisition
Frito-Lay Reprises Snackable “Note” Packs
Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
back to school this fall with a handwritten note on the packaging. -
Acquisition
Forever 21 and Macy’s Upset Women with Dumb Marketing
Despite all the conversations, insights and education around
marketing to women, some brands still don’t get it.
