research

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  Facts & Figures

  Sales and Marketing Pros Need Stronger Relationships: Report

  B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

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  Facts & Figures

  Customer Experiences Need to Exceed Expectations: Gartner

  Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

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  Facts & Figures

  Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report

  Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.

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  Data & Analytics

  Dropbox Draws Academic Ire Over Data Sharing for Study

  Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

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  Facts & Figures

  SEO Crucial for B2B Content Marketing Success: Survey

  Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.

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  Digital

  B2B Sellers Missing Digital Opportunities: Survey

  The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences

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  Data & Analytics

  Lack of Data Structure a Problem in B2B: Forrester

  Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

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  Data Driven ROI

  Customer Engagement Vital for CMO Job Security: Report

  Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

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  Data & Analytics

  C-Suite Puts Emphasis on Customer Experiences: IBM Report

  Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.

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  Data & Analytics

  Siloed Data Stifling B2B Marketing Efforts: Survey

  Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).