Purpose Driven Marketing Archives

Demand Gen

How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

ROI | Metrics

Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns

How purpose-driven brands can approach a measurement paradigm while establishing industry standards.

Demand Gen

Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

Data & Analytics

Marketers on Fire: PepsiCo Foodservice CMO Scott Finlow

We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

Acquisition

Barbie Takes on Closing the Dream Gap For Girls

Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.