Promotion

• Agencies

  2012 PRO Award Finalist: DFCBX for Kraft

  2012 PRO Award Finalist: DFCBX for Kraft and the “Oreo 100th Birthday Celebrations” event marketing promotion.

• Agencies

  2012 PRO Award Finalist: Draftfcb for MilkPEP

  It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

• Agencies

  2012 PRO Award Finalist: The Marketing Arm for Doritos

  2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.

• Agencies

  2012 PRO Award Winner: Source Marketing for Philips

  2012 PRO Award Finalist: Source Marketing for Philips and the “Philips LED Light Experience” event marketing promotion.

• Agencies

  2012 PRO Award Winner: Civic Entertainment Group, 30Sixty for HISTORY

  Despite strong ratings, HISTORY’s “Swamp People” wasn’t creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.

• Agencies

  2012 PRO Award Finalist: George P. Johnson for Cisco

  Cisco’s 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, “A Matter of Time”.

• Agencies

  Ryan Partnership Knows the View from the Aisles

  In-store marketing has grown up into a more impactful, data-driven proposition: shopper marketing. And that means a greater involvement by promotional agencies in designing, activating and analyzing campaigns brands run inside retail outlets, says Karen Gebhart, senior vice president of Ryan Partnership, one of this year’s Top 10 in-store/shopper marketing specialist agencies.

• Agencies

  2012 PRO Award Finalist: Arnold Worldwide for Vertex Pharmaceuticals

  Four million people in the U.S. have hepatitis C and 3 million don’t know it. The unbranded hepatitis C awareness movement was created by Vertex Pharmaceuticals to help spread awareness and understanding of the disease, provide education and encourage individuals who may be at risk to get tested.

  New York City was selected as a target market because it is has the highest concentration of individuals infected with hepatitis C in the nation. Hispanics and African Americans were targeted because they have the highest prevalence numbers.

• Agencies

  Mobile Looms Large as Facebook Fights Branding Medium Label

  There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

• Agencies

  Revolution Targets the Sporting Life

  Athletes work constantly to strengthen their bodies. In a similar fashion, Chicago-based Revolution uses sports to help brands strengthen customer relationships.