Promotion
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors
Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the “Canhole” promotion.
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Agencies
2012 PRO Award Winner: DraftFCB Chicago for Kikkoman Sales USA, Inc.
2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman
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Agencies
2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard
Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.
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Agencies
2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods
2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.
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Agencies
2012 PRO Award Finalist: MSL New York for Procter & Gamble
P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.
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Agencies
2012 PRO Award Finalist: George P. Johnson for Cisco
Cisco’s 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, “A Matter of Time”.
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Agencies
Ryan Partnership Knows the View from the Aisles
In-store marketing has grown up into a more impactful, data-driven proposition: shopper marketing. And that means a greater involvement by promotional agencies in designing, activating and analyzing campaigns brands run inside retail outlets, says Karen Gebhart, senior vice president of Ryan Partnership, one of this year’s Top 10 in-store/shopper marketing specialist agencies.
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Agencies
2012 PRO Award Finalist: Arnold Worldwide for Vertex Pharmaceuticals
Four million people in the U.S. have hepatitis C and 3 million don’t know it. The unbranded hepatitis C awareness movement was created by Vertex Pharmaceuticals to help spread awareness and understanding of the disease, provide education and encourage individuals who may be at risk to get tested.
New York City was selected as a target market because it is has the highest concentration of individuals infected with hepatitis C in the nation. Hispanics and African Americans were targeted because they have the highest prevalence numbers.
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Agencies
Mobile Looms Large as Facebook Fights Branding Medium Label
There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.
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Agencies
Revolution Targets the Sporting Life
Athletes work constantly to strengthen their bodies. In a similar fashion, Chicago-based Revolution uses sports to help brands strengthen customer relationships.