Promotion
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Agencies
2012 PRO Award Winner: Team Detroit for Ford
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.
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Agencies
Emails We Love: Five Below [Confuses] Us
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
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Agencies
StubHub Converts Quick Sales to Long-term Loyalty
StubHub, the world’s largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.
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Agencies
Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes
Kraft’s Lunchables brand kicks off its largest campaign
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Agencies
7 Drivers to Increase Sponsorship Value with Consumers
A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the property
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Agencies
Jockey and Target Join to Sell Women on Men’s Briefs
JKY by Jockey debuts “It’s Time to Change Your Underwear” campaign at Target stores, using insights about who buys it (women) and how.
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Agencies
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors
Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the “Canhole” promotion.
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Agencies
2012 PRO Award Winner: DraftFCB Chicago for Kikkoman Sales USA, Inc.
2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman
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Agencies
2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard
Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.
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Agencies
2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods
2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.