Product Launches

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  Profiles & Campaigns

  Coca-Cola Launches First Marketing Campaign for AHA Sparkling Water

  AHA, Coca-Cola’s first brand in a decade, recently rolled out its first 360-degree marketing campaign.

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  Demand Gen

  Strategies for Brand Marketers Launching Products in the COVID-19 Era

  Strategies brands have employed when launching products during the COVID-19 era.

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  Digital

  Brands on Fire: Cadillac on Virtual Product Launches, Personalization, UI

  Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.

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  Engage & Convert

  Ford Activates COVID-Friendly Ride-and-Drive Experience to Launch New Bronco

  For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.

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  Data & Analytics

  Five Ways to Use Data for Successful Product Launches

  How to use qualitative and quantitative data together to avoid failed product launches.