Mobile Marketing

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  Acquisition

  “Make the First Move” Serena Tells Women in Bumble Campaign

  As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.

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  Acquisition

  Burger King Takes its Fight for Customers to McDonald’s

  Burger King customers can score a Whopper for only a penny, but
  the crafty part is they need to be near a McDonald’s.

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  Acquisition

  Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago

  The Chicago events set the stage for a multi-city bus tour to promote
  the new PINK Nation loyalty program and enhanced app.

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  Acquisition

  Kroger OptUP App Scores Products for a Healthier Diet

  Grocers continue to roll mobile apps to earn loyalty while providing shoppers
  with myriad ways to streamline the shopping experience.

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  Acquisition

  Dixie Adds Augmented Reality Kids Game to Bathroom Cups

  Dixie reaches out to get kids to brush properly with a
  fun and engaging mobile game.

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  Acquisition

  7-Eleven Adds 3 Million Loyalty Members with Points Giveaway

  7-Eleven is ramping up efforts to drive loyalty membership with a
  sweepstakes that gives away a cool million loyalty points.

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  Agencies

  3 Steps to Engage Mobile App Users

  Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

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  Agencies

  Live From Adobe: The Social Sides of Comedy Central, McDonald’s and George Clooney

  Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.

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  Agencies

  SMS + App Push=Increased Customer Engagement

  Through the inclusion of SMS into a marketer’s mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.

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  Agencies

  Content Marketing to the Mobile Phone

  Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.