Burger King Takes its Fight for Customers to McDonald’s
Burger King customers can score a Whopper for only a penny, but the crafty part is that they need to be near a McDonald’s and using the new BK App.
On Dec. 4 Burger King sent out a tweet that read: “introducing the #WhopperDetour. order a Whopper for a penny only “at” McDonald’s with the BK app. yes, you read that right. drive near a McDonald’s and use the BK app. no need to go to their drive-thru. get yours before December 12th.”
Using geo-fencing technology, the app recognizes users locations when they near a McDonald’s. Once they get within 600 feet, the app unlocks the penny deal then “detours” the user to the nearest Burger King to pick up their Whopper.
The Whopper Detour promotion draws attention to Burger King’s recently revamped app, which now offers mobile ordering.
Burger King said that it was”turning more than 14,000 McDonald’s into Burger King restaurants,” a pointed jab at its toughest competitor.
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BK App users were tipped off that something was about to happen with an early morning tweet Dec. 4 that read: “brb going to McDonald’s.”
BK marketers have been very active on twitter, posting unusual promotions like the one last week that appeared nonsensical, but turned out to be promos for the return of its mini cinnamon rolls, Business Insider reported. The marketing team claimed it was “sober” at the time.