Metrics
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Events
Evaluating Sports Sponsorship Impact: 3 Tips
Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy. -
Digital
10 Pillars for SEO Success
A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here’s 10 ways to make it happen.
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ROI | Metrics
The Power of Insight Over Vanity Metrics
When it comes to market intelligence and forecasting, some managers use vanity
metrics as a proxy to get what they want to hear, rather than actual insights. -
Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja. -
ROI | Metrics
Why A Decrease in Website Traffic Might Be a Good Thing
Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.
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Demand Gen
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
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Data Driven ROI
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control?
Here’s five tips for a better attribution strategy. -
ROI | Metrics
Attribution Still a Huge Challenge for B2B Marketers: Report
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
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Data Driven ROI
Google Analytics: You’re Probably Doing It Wrong
Here are the five steps to creating a successful Google Analytics implementation.
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Agencies
How CMOs Are Turning Ecommerce Measurement On Its Head
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
