Topic - Marketing Technology

What Audio Watermarks Means for Marketers

Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.

MarTech

5 Ways to Maintain Brand Integrity with Distributed Marketing

A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.

Agencies

3 Steps to Engage Mobile App Users

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

Agencies

Marketing Cloud Enables Merchant Offers to GM Drivers

General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.

Agencies

Smartphone Points at Shoes—Prices and Size Pop Up

A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.

Agencies

Bluetooth Keyboard Arrives with Trays of KFC Chicken

KFC’s Tray Typer is an innovative marketing tool that let’s customers use a bluetooth keyboard to text from their phones.

MarTech

Getting the Most From ROI Dashboard Tech

There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.

Agencies

Get Creative With Marketing Tech

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

Agencies

Marketing Technologists Defined

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

Agencies

Q&A With Progress Software CMO Melissa Puls

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.