Smartphone Points at Shoes—Prices and Size Pop Up

Posted on by Patty Odell

Is the day coming when a person can point their smartphone camera at a pair of shoes on display and relevant information, Marketing Technologylike price and shoe size, pops up immediately on the screen? It just may be if it’s up to a Ph.D student in computer science.

The technology already has a name, OverLay, and operates inside a smartphone to combine the camera and sensor data. This new form of mobile augmented reality could be a tantalizing technological development for marketers.

The world of marketing technology makes stunning advancements every day, here’s what you need to know about OverLay.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!