Marketing
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Technology
Tips for Marketing Teams Working From Home
Essential tips for marketers working from home—from managing teams to video conferencing.
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Acquisition
Codes on Cans Drive Pringles New Esports Deal
In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin. -
Acquisition
Marketing is Paused, Then Film Featuring Conservatives Hunted for Sport is Pulled
After pausing marketing for the film “The Hunt,” the studio has canceled
plans to release the thriller following a series of mass shootings. -
Acquisition
Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers. -
Acquisition
It Comes with the Territory-Beer and Marijuana
Craft brewers operating in states where marijuana is legal are marketing their brews
with bold ads that push the boundaries of the crossover between beer and legal weed. -
Acquisition
Carlsberg Turns its “Probably Not the Best Beer” Promise on its Head
Carlsberg’s “probably” not the best beer in the world strategy confused customers
and sales fell. It has a rebrew and an inspiring story to tell. -
Acquisition
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by. -
Direct Marketing | Print
6 Tips for Starting Customer Conversations
At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking. -
Direct Marketing | Print
Learning From the Past: Digital Marketing Advice from 1923
David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.
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Agencies
Understanding How Macro and Micro Forces Influence Marketing
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.