Loyalty Programs

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  Loyalty Marketing

  Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

  Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

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  Loyalty Marketing

  Five Ways to Level-Up Marketing for Subscription-Based Businesses

  Five takeaways for businesses that rely on subscriptions as a key source of revenue.

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  Loyalty Marketing

  Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

  How the company transitioned to a points-based loyalty offering for customers.

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  Loyalty Marketing

  Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected

  A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

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  Loyalty Marketing

  McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era

  Organizations that have recently introduced loyalty programs during the pandemic.

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  Acquisition

  Thinking About Charging for Your Loyalty Program? Consider This

  As more and more brands consider launching paid membership loyalty programs, the real
  question comes down to the program’s value proposition to consumers.

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  Agencies

  TGI Friday’s Takes Customer Feedback Seriously

  TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.