Topic - Loyalty Marketing

March Madness Hits 7-Eleven and BodyArmor

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness
AR game where customers can play their own three point challenge.

Acquisition

New Chipolte Rewards Program Debuts with $250,000 Giveaway

To make a splash, Chipolte is partnering with Venmo for the giveaway to post
surprise deposits directly into loyalty members’ accounts.

Acquisition

American Express Tackles Seahawks Home Games with Experiences

Lisa Kahn, director of global experiential marketing and partnerships at American Express,
takes us behind the scenes at the American Express Experience.

Acquisition

Subaru Roams the Great Outdoors with Unique Events and Promotions

Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions.

Acquisition

Millions of Prizes in Starbucks Virtual Games

Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.

Acquisition

4 Tips to Convert Customers to Brand Advocates

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.

Acquisition

7-Eleven Adds 3 Million Loyalty Members with Points Giveaway

7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points.

Agencies

Why Luxury Brands Need to Focus on the Human Customer Experience

Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.