Lead generation
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Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
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Agencies
B2B Marketing Becomes More Content Driven
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
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Acquisition
Q&A: Content Marketing Requires Coordination Between Marketing and Sales
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.
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Agencies
Global Marketing: Translation Challenges and What Languages Matter for Success
Don DePalma shares ides for companies looking to do global marketing, in multiple countries and languages.
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Agencies
How Marketing Can Deliver Qualified Leads
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
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Agencies
Content and Data Crucial for Lead Nurturing
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
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Agencies
5 Ways to Capture Leads Without a Lot of Writing
Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.
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Agencies
8 Ways to Lose a Prospect’s Trust
(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]
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Agencies
Q&A: Why Marketing ROI is Ongoing Process
The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.
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Agencies
The Role of Content Marketing in the Lead Generation Funnel
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
