Influencer Marketing

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  Engagement

  The Rise of CGI Social Media Influencers

  What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

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  Engagement

  Looking to Reach Prospects? Consider Going Micro

  Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

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  Acquisition

  Five Misconceptions About Influencer Marketing

  Questions around influencer marketing, including influencer selection, FTC guidelines and
  measurement, have fueled several misconceptions. Here we address those misconceptions.

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  Digital

  Three Trends Shaping the Future of Influencer Marketing

  Consumers and marketers should be concerned about the authenticity
  of influencer marketing. Here’s three trends to consider.

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  Agencies

  Influencer Marketing Must Focus on Customer Needs: Report

  Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

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  Agencies

  A Guide to Success With Influencer Marketing

  New audiences and instant trust are among the benefits of influencer marketing.

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  Agencies

  4 Musts For Influencer Marketing

  Here’s four tips to help you use influencer marketing to increase your brand’s visibility and engagement.

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  Agencies

  Why Relationships, UGC and Context are Key to Influencer Marketing

  Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

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  Agencies

  Influencer Marketing – 2015 Trends & What’s Ahead in 2016

  It’s been a wild year for influencer marketing as marketers realize big impacts. Here’s how influencer marketing went and where it’s going.

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  Agencies

  Influencer Marketing Do’s and Don’ts

  Here’s a hot list of do’s and don’ts when it comes to influencer marketing.