Experiential

• Agencies

  2012 PRO Award Winner: Team Detroit for Ford

  2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.

• Agencies

  Emails We Love: Five Below [Confuses] Us

  Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].

• Agencies

  Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes

  Kraft’s Lunchables brand kicks off its largest campaign

• Agencies

  Jockey and Target Join to Sell Women on Men’s Briefs

  JKY by Jockey debuts “It’s Time to Change Your Underwear” campaign at Target stores, using insights about who buys it (women) and how.

• Agencies

  2012 PRO Award Winner: Civic Entertainment Group for HBO

  2012 PRO Award Finalist: Civic Entertainment Group for HBO and the “Boardwalk Empire

• Agencies

  2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

  Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

• Agencies

  2012 PRO Award Finalist: A Squared Group for Gap

  2012 PRO Award Finalist: A Squared Group for Gap and the “Pico De Gap” experiential promotion.

• Agencies

  2012 PRO Award Finalist: MSL New York for Procter & Gamble

  P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

• Agencies

  2012 PRO Award Finalist: AMP Agency for Samsonite

  2012 PRO Award Finalist: AMP Agency for Samsonite and the “Samsonite Tough Tour” experiential promotion.

• Agencies

  2012 PRO Award Finalist: The Integer Group for MillerCoors

  To Increase case sales of Coors, MillerCoors worked with the Integer Group to get a message out to Latinos of Mexican and Dominican heritage that the National Puerto Rican Day Parade on June 12, 2011 was a time for all Latino groups to “emboricuate” (refresh) their celebration.