Experiential
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Agencies
Hot Wheels Rolls Out Instant-Win Game on 8 Million Packages
Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys “R” Us gifts cards, DVD players and Hot Wheels bicycles.
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Agencies
Six Flags Culminates Fright Fest with Xbox 360 Demos, Concert
Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.
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Agencies
Chivas Offers $200,000 to Next Pair of Traveling Brand Ambassadors
Chivas Regal has launched a nationwide search for two brand ambassadors that get a combined $200,000 stipend to act as international representatives to travel the world and document their experiences, all in the name of the well-known scotch whisky.
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Agencies
Mr. Youth to Handle Spring Break in Panama City…Again
Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau’s Spring Break 2007 initiatives.
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Agencies
Sculpture Exhibit Unveils New Lexus…Slowly
Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new car.
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Agencies
Lay’s Readies Chef Tour
Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil.
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Agencies
Coca-Cola’s New Enviga to Get Major Consumer Sampling
Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.
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Agencies
Kellogg Puts Xbox Games In 80 Million Boxes
Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever.
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Agencies
Virgin Megastores Launches Loyalty Program
Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives.