Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau’s Spring Break 2007 initiatives.
The marketing and promotions plan, which kicks off this month, includes launching an interactive Web site PCB07.com for college students and developing a student rep network to drive awareness and travelers to Panama City Beach.
In addition, Mr. Youth will kick off a campus marketing effort (think wild postings, fliers and college newspaper advertising) and p.r. efforts targeting youth media outlets. Mr. Youth will handle a promotional partnership with Barnes & Noble college marketing network for in-store exposure.
As part of the agreement, Mr. Youth retains exclusive rights to market municipal assets to nation sponsors looking to tap the college market during Spring Break. This is the third year Mr. Youth, New York, has been named AOR to handle Spring Break for Panama City Beach.
For more coverage on agencies
For more coverage on event marketing
Network
