Experiential
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Agencies
Pepsi Talks About its New Bottle
For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.
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Agencies
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.
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Agencies
2013 February’s Greatest Hits
Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.
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Agencies
ConAgra’s SVP Content Integration on Feeding the Hungry: Q&A
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.
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Agencies
Vidalia Fights Competition with New Five-Year Plan
The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”
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Agencies
Top 3 Mobile Strategies for Live Entertainment
Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.
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Agencies
Marketers Take On Growth in Club-Store Sales: Q&A
Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.
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Agencies
Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.
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Agencies
Power Pack: Ideas and Trendsetters to Watch in 2013
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
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Agencies
Showrooming: Theft or Opportunity?
Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.
