Events
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Events
Peet’s Coffee Brews Chilly Coachella Activations
Peet’s Coffee got into the spirit of Coachella this week with several
brand activations to promote its chilled Cold Brew. -
Events
B2B:Chicago Launches Debut Event
B2B:Chicago is getting ready for its first event, while the ANA’s Chicago B2B chapter gets ready to ramp up activities again.
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Acquisition
3 Sectors Poised for Experiential Success in 2018
Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech. -
Profiles & Campaigns
Q&A: How Intel Is Getting Inside B2B Customers’ Minds
Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
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Profiles & Campaigns
National Championship Excitement is Electric for Ideal
A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.
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MarTech
GE Digital Stays on Top of Martech Trends
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
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Events
Four Things to Consider About Interactive Video Walls
For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.
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Agencies
B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More
Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.
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Agencies
Tell Stories and Take Risks: Advice from Tim Washer
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
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Agencies
How to Secure CXO Meetings Before Your Event
Scoring meetings with senior executives requires that you prove to them—well in advance—that you are worthy of their time. Here are some things you can do to increase the chances of winning their attention.
