Event Marketing
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Acquisition
6,000 Person Wait List for Carnegie Deli Popup
Only New Yorkers loyal to the Carnegie Deli could have imaged
the astonishing response to a little 1950s-themed pop up. -
Acquisition
Kellogg’s Transforms NYC Café for Bake Off
Four finalists of the Kellogg’s Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.
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Agencies
American Express Drives Consumers to Experiences with Content
Lisa Kahn, director global experiential marketing and partnerships,
American Express shares how it all goes down. -
Acquisition
American Express Tackles Seahawks Home Games with Experiences
Lisa Kahn, director of global experiential marketing and partnerships at American Express,
takes us behind the scenes at the American Express Experience. -
Acquisition
Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app. -
Events
Memorable Events Help Sophos Engage B2B Customers
An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.
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Acquisition
Subaru Roams the Great Outdoors with Unique Events and Promotions
Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions. -
Acquisition
Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation
to interact with consumers walking along popular New York City streets. -
Acquisition
“Whatever Froots Your Loops” Takes on Bullying with United Way
A local campaign teaches kids about bullying through fun activities and discussions.
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Acquisition
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals
and its new delivery service.
